Digital strategy for brands that want to grow with clarity.

Strategic Consulting

For when you need clarity before adding more actions.

I review the business, the offer, audiences, communication, channels, and metrics to find where the focus should be. Then I turn that reading into priorities and a concrete action plan.

We can work on business, value proposition, audiences, competition, funnel, channels, KPIs, and roadmap.

Growth & Performance

For when you want your ad spend to follow a clear logic.

I design or review campaigns on Meta, Google, and TikTok: objectives, audiences, budget, creatives, conversions, and reporting. I can also set up tracking — GA4, GTM, Pixel, Conversion API, and UTMs — so you don't have to decide based on incomplete data.

You don't need to be on every platform. You need to know what role each channel plays and what signal we'll use to learn.

Training & Workshops

For teams that want to better understand their marketing and gain independence to decide.

I design custom workshops on strategy, paid media, measurement, and applied AI. I build them around the team's real cases, questions, and challenges: what to look at, what to ask, and how to use tools without losing judgment.